The purpose of this ad is to sell video games to action buffs.
The intended audience is mostly boys and men, wanting an action packed game with great graphics.
The ad is very in your face, wow. It shows a familiar face, iron man, from old comic books but with an up to date computer animation. It shows all the different game consuls that the game can be played on.
Anyone would want to be this guy. Iron man is a very powerful rich super hero, and the text “ In air or on the ground. You car a one man army” It grabs your attention, and makes you want to be this guy even if only in a video game.
Intellect, you have to know how Iron Man is for this to make sense. Identification, if you are a gamer. Emotion, this desire to be something your not, a super hero.
If there is such a thing as gaming cultural, if would be a part of that.
The very high energy of this ad works really well, Iron Man is almost jumping out at you.
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