Iams Dog Food

The purpose of this ad is to sell a healthy dog food, to loving owners.

The intended audience is for dog owners that want to keep their dogs healthy and happy, because of the outdoor setting and the open water it’s more for pet owners that may spend more time outside themselves.

The ad is a very simple design; it’s a picture of a dog playing in the water. On the bottom part is the nutrition facts. The paw print logo is very noticeable and the top corner.

The main selling point of the ad is that it is very healthy dog food and boosts their immune systems. This works great with the picture of a happy playing dog.

Perception, with the contrast of the blue water and sky and the yellow bottom. Emotion, because every dog lover wants to take care of their babies. Intellect, because of “my immune system is so strong, when I say jump, it asks how high?”

We are a very health conchs cultural, so we naturally what our pets to be that way too. We view our pets as part of the family unlike some cultures that might view dogs as food themselves.
It’s short sweet and to the point, I think it works well. Cute dog catches your attention.