The purpose of this ad is to sell this brand of pasta.
The intended audience is for cooks that would like an easy to prepare Italian food that still gives a sense of old world home cooking.
It looks like an old book (cook book?) with pictures of good food and Italian travels. The text is hand writhen again giving that old world home feeling. The colors are very nutral but the logo is brighter and sticks out.
The hand writhen text with the old book and Italian pictures work very well to give a sense of “home”.
Reverberation, first and foremost very historic old world. Identification and Emotion, if you Italian, makes you think of home.
This is Italian cultural, and it’s promoting that Barilla knows good food.
The old world feel works well and the picture of the food makes you hungry.
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