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Childhood Obesity: Research PSA

1. In general the public thinks that childhood obesity is rising at an alarming rate over the pass few decades and doesn’t seem to be improving.

2. The Problem is that people’s busy lives are making it harder to find the time to cook nutritious homemade meals, coupled with lack of physical activity. Adults “bad” behaviors, are being passed down to their children.

3. Future Generations are the most affected by this. How will kids today learn to take care of their bodies, and teach their children the same, if they were never taught themselves?

4. Many children are spending less time exercising and more time watching TV or playing video games. Along with poor nutrition. These are caused by many things ranging from low income to afford fresh fruits and vegetables, to cutting PE programs in schools, to simple laziness

5. Defining obesity in children is when total body weight is more that 32% fat in girls and more that 25% fat in boys. 1 of 3 kids are now considered overweight or obese today. Obesity rates doubled among children and tripled among teens between 1980 and 2000.

6. As a cultural we spend a lot of time eating. Holidays and lunches with friends, almost all social setting are centered around food. Going out to the movies is much easer than going for a bike ride with your family. Heating up a microwave dinner is much easer and faster than preparing one yourself.

7. With looks set aside, there are so many health problems that go along with obesity. Heart disease, such as high cholesterol and high blood pressure, type 2 diabetes, joint and muscle problems, early puberty, sleep apnea, and even some forms of cancer. Social discrimination is the most immediate consequence for overweight children. Poor self-esteem and depression are associated with obesity often caused by bullying.

8. The Colorado medical Society Connection (CMSC) is working with the Colorado Medical Society (CMS) to build a healthy Colorado. It is a volunteer organization of physicians, medical students and resident physicians and their spouses, that have been active in community service in Colorado.

Iron Man

The purpose of this ad is to sell video games to action buffs.

The intended audience is mostly boys and men, wanting an action packed game with great graphics.

The ad is very in your face, wow. It shows a familiar face, iron man, from old comic books but with an up to date computer animation. It shows all the different game consuls that the game can be played on.

Anyone would want to be this guy. Iron man is a very powerful rich super hero, and the text “ In air or on the ground. You car a one man army” It grabs your attention, and makes you want to be this guy even if only in a video game.

Intellect, you have to know how Iron Man is for this to make sense. Identification, if you are a gamer. Emotion, this desire to be something your not, a super hero.

If there is such a thing as gaming cultural, if would be a part of that.

The very high energy of this ad works really well, Iron Man is almost jumping out at you.

300 words for Childhood Obesity

Nutrition, Healthy, Parents, Fast Food, Apple, Cheese Burger, Play Grounds, Low Income, Fresh Produce, After School, Obesity, Bullying, Self Esteem, Blame, PE, Outside, Play, Video Games, Health Problems, Parks, Active, Activities, Urban Confident, Lazy, Milk, Soda Pop, Nutrition ED, Life Style, Changes, Motivation, Mental, Depression, Future, Culture, Twinkie, Peer Pressure, Giggle, Technology, Celebrity, Promotion, Will Power, Work, Work Ethics, Candy, Homemade Meals, Charley and the Chocolate Factory, Role Models, Sports, Clubs, Games, Power, Fat, Football, Cell Phones, Curves, Weight, Weight watchers, Volleyball, Tummy, Bones, Joints, Softball, Soccer, Muscles, Life, Strong, Underpriceded, Disabilities, Gardening, Animals, Vaccinations, Corpulent, Fatty, Fleshy, Gross, Overblown, Overweight, Porcine, Portly, Stout, Weighty, Diet, French Fry’s, Orange Juice, Happy, Education, Innocent, Juvenile, Tot, Youngster, Brain, Infant, Minor, Innocent, Knowledge, Descendant, Offspring, Crop Fruitage, Harvest, yield, Aftermath, Consequence, Corollary, Effect, End Product, Event, Harvest, Issue, Outcome, Precipitate, Ramification, Result, Resultant, Cause, Baseball, Basketball, Racket Ball, Wally ball, treadmill, Haleness, Healthiness, Heartiness, Soundness, Wholeness, Round, Roundness, Cancer, Blood, Blood Pressure, Disport, Diversion, Fun, Sad, Unhappy, Recreation, Expose, Flash, Pride, Show, Hippo, Conviviality, Festival, Festiveness, Festivity, Gaiety, Jollity, Laughter, Merrymaking, Merriment, Fool Around, Joke, Jest, Blue, Dejected, Desolate, Dispirited, Down, Downcast, Downhearted, Dull, Dysphonic, Gloomy, Heavy-Hearted, Low, Melancholic, Melancholy, Spiritless, Sprit, Trustful, Wistful, Hapless, Ill-fated, Ill-starred, Luckless, Unfortunate, Unlucky, Untoward, Awkward, Inappropriate, Inept, Infelicitous, Ability, Good, Bad, People, Relationships, Face, Wrong, Right, Vegetables, Carrots, Tomatoes, Salads, Beats, Whole Grain, Sweets, Censure, Criticize, Fault, Rap, Cut Up, Praise, Give, Help, Culpability, Fault, Guilt, Start, Pressured, Statistics, Teenage, Type, Negative, Dealing, School, Causes, Drugs, Abuse, Anorexia, Run, Walk, Jump, Strain, Stress, Tension, Compulsion, Constraint, Eating, Duress, Force, Strength, Violence, Attack, Obligate, Oblige, Habits, Custom, Habitude, Manner, Practice, Praxis, Lax of excursive, Plump, Fluffy, Chubby, Vivacious, Vulumptiuos, Physique, Body, Mind, Track, Brat, Geeky, Mammoth, Jolly, Cookies, Cake, Jell-o, Cellulite, Heart Health, Meaty, Loner, Help

Barilla Fettuccine

The purpose of this ad is to sell this brand of pasta.

The intended audience is for cooks that would like an easy to prepare Italian food that still gives a sense of old world home cooking.

It looks like an old book (cook book?) with pictures of good food and Italian travels. The text is hand writhen again giving that old world home feeling. The colors are very nutral but the logo is brighter and sticks out.

The hand writhen text with the old book and Italian pictures work very well to give a sense of “home”.

Reverberation, first and foremost very historic old world. Identification and Emotion, if you Italian, makes you think of home.

This is Italian cultural, and it’s promoting that Barilla knows good food.
The old world feel works well and the picture of the food makes you hungry.

Iams Dog Food

The purpose of this ad is to sell a healthy dog food, to loving owners.

The intended audience is for dog owners that want to keep their dogs healthy and happy, because of the outdoor setting and the open water it’s more for pet owners that may spend more time outside themselves.

The ad is a very simple design; it’s a picture of a dog playing in the water. On the bottom part is the nutrition facts. The paw print logo is very noticeable and the top corner.

The main selling point of the ad is that it is very healthy dog food and boosts their immune systems. This works great with the picture of a happy playing dog.

Perception, with the contrast of the blue water and sky and the yellow bottom. Emotion, because every dog lover wants to take care of their babies. Intellect, because of “my immune system is so strong, when I say jump, it asks how high?”

We are a very health conchs cultural, so we naturally what our pets to be that way too. We view our pets as part of the family unlike some cultures that might view dogs as food themselves.
It’s short sweet and to the point, I think it works well. Cute dog catches your attention.

5 topics for Public Service Announcements

1. Obesity
Childhood
Are Parents killing their children?
Giving your kid a cigarette or a fast food meal everyday, what is worst?
The apple (cheese burger) doesn’t fall far from the tree.

2. Women and Medicines
Women's bodies are different from men's. This affects the way chemicals are processed in the body.
Hormones can affect how medicines work in women's bodies. For example, medication levels vary at different times of the menstrual cycle.
Pregnant women need to consult their health care provider before taking any medicine to avoid risks to the fetus.
As women age, their bodies process medicines differently, including the same medicines they used at younger ages

3. Animals
Adopt and save a life
Foster homes

4. Methamphetamine
Life or meth

5. Nutrition
You don’t need magic to help kids get healthy
Pregnant mothers
You can teach an old dog new tricks