The intended audience is to men looking for something new in there life.
It’s a men sitting at his desk with a swimsuit modal calendar next to him, but instead of a picture it’s a real girl. The text is very small in the bottom corner.
I don’t thing they work well together because the picture and the text don’t work well together.
Sensation and Emotion, because of the sexuality of it. And maybe a little bit of identification, to men who feel like this guy in the picture.
There are two cultural stereotypes here. One that women are just objects and two that men are all pigs.
Its too hard to see what this ad is for, you think its for a calendar not a magazine.
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